(There are 11 total BOX variants of the original Super Mario Bros on NES, not even counting cartridge/manual variants or the combo cartridges with Duck Hunt or Duck Hunt & World Class Track Meet)." It's the only one known to exist, and it's in incredible shape considering there was no shrink wrap to protect it from wear and tear. "The $100k Super Mario Bros is sealed with a gloss sticker from the 1986 expanded test market launch. There just aren't many of these out there before shrink-wrap became common - the NES wasn't exactly a hit at launch. So its the historical significance of this particular sticker and the way the game is packaged is the allure. This first print run of NES systems and games was super small, and the games weren't shrink-wrapped, but rather sealed with one of two plain black stickers that said "Nintendo" on them: a matte one in 1985, and a glossy one in 1986." Another view of the cartridge provided by Heritage Auctions. This began in NYC, followed by LA, and then Chicago, San Francisco, etc., before it eventually reached the entire country. "In 1985 through parts of 1986, Nintendo began releasing the NES as part of a test market launch, testing the waters in specific cities before launching country-wide. To answer that question, we turned to one of collecting's foremost experts and Co-Owner of Pink Gorilla Games in Seattle, Kelsey Lewin, who explained: This is the graded and sealed Super Mario Bros.
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